Atari, a pioneering force in the gaming industry, has announced the acquisition of the Intellivision brand along with its extensive library of over 200 games. This strategic move unites two iconic names from the golden age of video games. As part of the deal, Intellivision Entertainment will rebrand and continue the development and distribution of the Amico console under a license from Atari. Atari aims to expand the digital and physical distribution of legacy Intellivision games and explore new gaming opportunities, potentially creating new titles and licensing agreements.
The acquisition signifies a reunion of former competitors and promises to bring together fans of both Atari and Intellivision. Atari’s CEO, Wade Rosen, expressed enthusiasm for the merger, highlighting the unique opportunity to consolidate the fan bases of these classic gaming brands. Intellivision’s CEO, Phil Adam, also conveyed confidence in Atari’s stewardship of the brand.
Atari has been experiencing a resurgence, marked by recent successful acquisitions such as Nightdive Studios and Digital Eclipse, and the release of popular games like “Mr. Run and Jump” and “Atari 50: The Anniversary Celebration.” This latest acquisition continues Atari’s strategy of leveraging its rich gaming heritage while looking forward to new developments and collaborations in the industry.
